In 2017, £1.4bn was spent on Black Friday in online sales in the UK, up some 11.6% from the previous year.

62% of 16 to 24-year-olds are planning purchases on Black Friday with travel, office supplies, electronics and gifts being their top categories. Research suggests millennials are 1.6x more likely to use digital channels to learn about new products.

With 71% of consumers more likely to make a purchase based on social media referrals, consumers turn to trusted voices to inform their Black Friday Shopping.

Media Chain have researched Black Friday and Cyber Monday shopping habits in their digital communities and created these packages for brands to cut through the noise.

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