GameByte is more than a notoriously funny gaming community; it’s a social-first destination for over four million button-bashers to wax lyrical about new releases. Brands who have benefitted from GameByte’s influence include renowned publisher Frontier Developments.
Frontier Developments tasked GameByte’s team of content creators with raising awareness around several major releases, including Jurassic World Evolution, Planet Coaster and Elite Dangerous. GameByte answered the call and created a groundswell of conversation online, with a host of entertaining social-first videos for Facebook.
By taking what they knew about the Facebook algorithm and optimum watch times, the team generated a tidal wave of comments, over 8.7 million impressions, 384k engagements and 2.2 million video views across Media Chain’s wider network of gaming pages.