Kahlua tasked us to create five social first recipe videos in the run up to Christmas. These videos aimed to highlight both the versatility of the brand and its fun and accessible nature.
The recipes for each video were designed, tried and tested in-house. They were then shot on location, in a venue that was specifically picked because it resonated the the Kahlua brand and tone of voice.
This campaign achieved 3,312,737 video views across all 5 videos. Over delivering by over 2 million views.
There were also 6,000 link clicks documented that took our audience through to purchasing pages.