Breaking the internet isn’t as hard as you think; just offer 5.3 million students an around-the-world trip and a cash prize of £25,000.
The world’s largest travel provider for young people teamed up with Student Problems and Campus Group to promote one of their biggest prizes to date – what student could resist?
Our team created a social-first promotional video to host on Student Problems (our most followed student-focussed page) and several of our favourite communities to target STA’s primary audience. The video drove 13,000 entries in 24 hours and resulted in one click every four seconds, thus temporarily crashing the STA Travel site…
But that didn’t stop us reaching over 5.3 million people to achieve unprecedented results, including 31,906 entries and 11,182 comments on the Student Problems post alone.