The UK is home to over 33.5 million gamers. The total spend on games was valued at a record £5.11bn in 2017, up 12.4% from 2016 (£4.33bn).

Christmas is a critical time for games, especially on mobile devices. Globally, spending on mobile apps for iOS and Android devices were up 52% from £330 million to £500 million worldwide from December 24 to December 26 – compared to the same period last year. Mobile games made up 87% of this spending frenzy.

75% of gamers accept some level of advertising on free apps or online games.

Using their Gamebyte and Student Problems network, Media Chain has analysed the social landscape and created packages to keep your brand at the forefront of gaming culture during the festive season.

Please use the form below to unlock exclusive access to our insights and media packages.

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