Black Friday and Cyber Monday

In 2017, £1.4bn was spent on Black Friday in online sales in the UK, up some 11.6% from the previous year.

62% of 16 to 24-year-olds are planning purchases on Black Friday with travel, office supplies, electronics and gifts being their top categories. Research suggests millennials are 1.6x more likely to use digital channels to learn about new products.

With 71% of consumers more likely to make a purchase based on social media referrals, consumers turn to trusted voices to inform their Black Friday Shopping.

Media Chain have researched Black Friday and Cyber Monday shopping habits in their digital communities and created these packages for brands to cut through the noise.

Please use the form below to unlock exclusive access to our insights and media packages.


Download more insights

Navigating The Next Generation Fan: How Football Is Social

The Media Chain team spoke to over 1600 fans from our sports communities.

Download

Christmas Packages On The Media Chain Gaming Network

Media Chain has analysed the social landscape of gaming culture during the festive season.

Download

Black Friday and Cyber Monday

Media Chain have researched Black Friday and Cyber Monday shopping habits.

Download

Student Problems Spooktacular Halloween Media Packages

The Media Chain team have analysed the Halloween landscape.

Download