Gaming The System: An exploration into the world of gaming and social

“Gamers” is a term too broad to accurately define such a large audience. As the gaming landscape grows increasingly complex, Media Chain wanted to explore gaming and social in 2019. Gaming the System sets out to define who gamers truly are.

The Media Chain team spoke to over 1775 UK gamers from our communities in order to better understand their lifestyle, their buying habits, their interests within gaming and usage of social media.

Many thanks to our contributors including Tubular Labs, Dr Tom Brock and FNATIC.

Tom Sweeney – Director of Gaming

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