This year, consumers are expected to spend £6.9billion on Halloween products, with over £4.7 billion going towards candy and costumes alone. The introduction of pop culture into Halloween trends has raised its importance with youth audiences. Consumers are ready and willing to spend during the holiday period.
The Media Chain team have analysed the Halloween landscape and created a number of media packages available with their Student Problems communities.
To ensure time for creative, planning and execution the deadline for the Spooktacular campaigns is 26th October 2018.
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